Retail Media Revolution: TTD's Bold New Strategy

In this episode, we delve into the latest developments shaping the AdTech landscape, focusing on The Trade Desk's strategic pivot towards retail media as a key growth driver post-CTV success. We explore Criteo's innovative retail media auction technology and self-serve ad capabilities, addressing the infrastructure gaps in the retail sector. Additionally, we discuss Netflix's promising in-house ad tech, PubMatic's live sports marketplace, and Amazon Ads' structured activation partner program.

 

For more information visit www.adcoach.app/podcast

 

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