Programmatic Surge in Mexico and Google's Privacy Shift

In this episode, we dive into the booming programmatic advertising market in Mexico, where ad spend is projected to jump from $3.64 billion in 2023 to $4.82 billion by 2026, fueled by mobile usage and personalized marketing. We also discuss Google's rollout of the Privacy Sandbox on Android, which is set to reshape programmatic targeting, and how Meta is adapting its campaigns to meet new privacy standards.

As third-party cookies phase out, brands are urged to leverage first-party data for more transparent marketing. Plus, we highlight innovative tools like Vistar Media's programmatic Out of Home advertising and Netflix's plans to double ad revenue, signaling a shift in video advertising strategies. 

 

For more information visit www.adcoach.app/podcast

 

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