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2 hours ago
2 hours ago
In this episode, we dive into The Trade Desk's ambitious move into retail media, aiming to capitalize on the growing trend of retailers monetizing their digital shelf space. CEO Jeff Green highlights the potential for significant growth as brands shift their budgets. We also discuss TeqBlaze's innovative Curated Deals feature, enhancing their SSP and Ad Exchange to streamline ad buying and boost revenue for publishers. Meanwhile, Netflix faces scrutiny over transparency in its new programmatic partnerships, raising concerns among analysts. Plus, we touch on the booming programmatic market projected to reach $236 billion by 2033 and the latest developments in Out of Home advertising.
For more information visit www.adcoach.app/podcast
3 days ago
3 days ago
In this episode, we delve into the latest developments shaping the AdTech landscape, focusing on The Trade Desk's strategic pivot towards retail media as a key growth driver post-CTV success. We explore Criteo's innovative retail media auction technology and self-serve ad capabilities, addressing the infrastructure gaps in the retail sector. Additionally, we discuss Netflix's promising in-house ad tech, PubMatic's live sports marketplace, and Amazon Ads' structured activation partner program.
For more information visit www.adcoach.app/podcast
4 days ago
4 days ago
From Cindy Rose’s new CEO role at WPP and the FTC‑approved Omnicom‑IPG merger, to Google’s antitrust challenges and Meta’s generative AI rollout, we cover the top leadership shifts, regulatory updates, and AI‑powered product launches shaping the industry. Tune in daily for actionable insights to keep you ahead in the fast‑moving world of adtech.